John McGowanGlasgow, Glasgow City, United Kingdom
Departmental focus: Marketing, Operational process improvement, Remote working processes, Strategic planning
Founder, Principal Consultant, Attribution Digital (ATTD)
John owns and manages Attribution Digital (ATTD), a specialist digital analytics, tag management, paid search and conversion rate optimisation agency for medium to large enterprises.
The ATTD team is comprised of Google Analytics / Google Tag Manager / Google Ads consultants, each with at least 5 years of experience within their specialist fields. Attribution Digital employs a holistic approach to performance optimisation; ATTD aims to bridge the visibility gap between paid, earned and owned media through data capture quality assessments and customisation, cross channel performance audits and data-driven performance insights.
ATTD can assist with Adobe Analytics to Google Analytics migrations, tag management migrations, ecommerce tracking accuracy audits, data visualisation, cross channel performance analysis, revenue generation, lead generation, competitor displacement via Google Ads & Bing Ads (shopping, search, display, remarketing) for B2B SaaS, B2B online marketplaces, enterprise ecommerce, cryptocurrency exchanges and various charities / non-profits.